top of page

Beauty Tips


Blonde model with straight hair

Like skin, hair just looks better when it glows. It reflects light, creating natural highlights and making the face appear radiant.  Hair shines best when the tiny scales on the cuticle lie flat (as is the norm with straight hair), bouncing back light rays; however, locks of any texture can get gleaming.  Follow these tips to add luster to the hair you've got.


Skip the no shampoo trend

Contrary to popular belief, frequent shampooing (even daily) won't rob hair of nurturing natural oils that enhance shine. Just pick the right suds for your texture (fine, medium, or coarse) to avoid weighing hair down.


Oily doesn't have to mean greasy

Look for products infused with silicones or natural oils that penetrate the scalp and nourish the hair follicle, says New York City dermatologist Francesca Fusco, MD. 
We like Eufora's Urgent Repair Shampoo with pharmaceutical grade aloe; or Eufora's Moisture Solution Conditioner, which is rich in moisturizing fatty acids.


Cool it to get glossy

Heat splinters the cuticle, resulting in an uneven, unbrilliant surface. So finish with a cool rinse in the shower, even just five seconds is fine, and a cool shot during a blow-out.


Add a deep-conditioning treatment

Give shine a head start with a weekly or monthly hair mask. In the salon try one of Eufora's deep conditioning rituals or take home a MoroccanOil Mask specifically for your hair type. These treatments also help preserve your color.


Consider a gloss

These colorless shine boosters act like a gleaming topcoat for hair. Offered in the salon, they can be clear or tinted and only take about an hour. The Brazillian Blowout Split End Mender also helps the cuticle lay down and become more reflective.



Model with dyed hair

You can spend a pretty penny on the perfect shade for your tresses; therefore, you want to make sure you don't wash all that cash and color down the drain. What can you do to keep that color where it belongs?


When you dye your hair, the pigments are held captive inside the hair strands, but anything that can lift the hair shaft's cuticle, allowing pigment particles to escape, can fade that pretty color. One of the biggest color-stealing culprits? H2O. Plain water dilutes the pigment and causes it to fade faster. Before you vow to never wash your strands again, try these pigment-protecting tricks.


Wear a hat

Protecting your hair from the elements helps prevent the formation of free radicals, atoms or molecules that contribute to fading when they snatch electrons from pigment molecules. Wear a sun hat when you're outdoors for a long time, or look for leave-in treatments with UV absorbers that filter some of the color-ruining rays, try: Eufora's Hydration Leave-In Conditioner or Eufora's color locking system (Fortifi, Sculpture Styling Glaze, and Illuminate Shine Mist) this combination is proven to help color last 30% longer.


Suds up with mild color protecting shampoo

Use color-protecting shampoo and conditioner. Traditional products don't take away from the color - they just don't add anything. Wash and condition your strands with products formulated to be protective, like Sojourn Colour Preserve Shampoo and Conditioner they work by sealing your hair cuticle so your strands hold on to the dye inside. You can also add Eufora Color Revive (Violet, Red, or Brunette) to your conditioner; this will impart a bit of color to keep color fresh between salon vivists.


Keep it cool 

Steaming hot water definitely has an effect on strands. Wet hair has more stretch than dry hair, and the "stretchiness" of hair increases with the water temperature. This indicates the hair structure is more relaxed, which can allow more pigment to escape. So wash with lukewarm water or (gasp!) cool H2O.


Pool rule

Chlorine is a major culprit in fading hair dye. Apply a little deep conditioner to your locks before you dive in to protect and moisturize the hair. Then add a swim cap over the conditioner for an extra layer of protection.


Bonus Tip

Here's a little secret: Deep condition your hair after you dye it to offset the damage from the process. It works every time. The healthier the hair, the better the color will hold.


Blonde model with braided hair

Have you ever wondered why your bobby pins always seem to drop to the floor, or why your ponytail droops by lunchtime?  We have the answers and the solutions for you.


You're using your bobby pins wrong

See how one side of the pin is bumpy? That side should always, always, always touch your scalp. It keeps the pin from sliding out. When guests learn that, it's the biggest 'aha' moment, like they've been driving on the wrong side of the road.

Half up doesn't literally mean

half up

When you pull that much hair up, you leave a skimpy-looking portion down below. The more flattering ratio is 30/70. To get it, draw a line from ear to ear over the top of your head, like a headband. That front section is your 30 percent.

You don't have the right elastic

If your ponytail droops, try using a bungee instead. That kind of elastic, with a hook on each end, wraps around the base of your ponytail until it's totally secure.

Rough-drying isn't that rough

In fact, there are two kinds of rough-drying depending on the results you want.  For a big, bouncy blowout, finger-comb your hair upward and follow with the dryer pointed at a 45-degree angle.  If you want a sleek, sexy blowout, apply the same technique but in a downward motion.  Never blow-dry your hair haphazardly; you'll spend the rest of your time correcting the damage.

Dry shampoo is the best styling tool in your arsenal

It mops up oil, yes, but it also helps bobby pins grip onto hair, gives you insane lift when used in a messy chignon, and can even make your ponytails and braids look bulkier.  If you buy one product (other than, um, shampoo) make it this one.  Eufora's dry shampoo is fantastic and comes in light, dark, and clear.


Meet our fresh new styling line! Come in and see a stylist to get the perfect custom BLEND for your look.




Moroccanoil presents a new series that examines what it means to live an inspired life. Directed by Bryce Dallas Howard, The Series follows the journey of  six extraordinary women, discovering how they each turn inspiration in to action. Though their stories are different, they are united by Moroccanoil's celebration of women, their achievements, and their beauty.

bottom of page